Living Website Workshop · Module 01 of 10
People are searching for you every day.
They just can't find you.
The Problem
Search engines rank what they can understand. If your page structure, titles, and content signals are weak, your ideal customer lands on your competitor instead - not because they're better, but because they're clearer.
Example Audit Finding
Example finding
“Your page title and meta description are either missing or generic, giving search engines no clear signal about what you offer or who you serve.”
Common Failures
Generic page titles
Your title tag is your first impression with Google. Titles like "Home" or your brand name alone tell search engines nothing about your offer - so they rank you for nothing specific.
Missing meta descriptions
Meta descriptions control click-through rate. A missing or duplicated meta description means Google writes one for you - and it usually doesn't sell.
No keyword intent alignment
Publishing content that matches what you do, not what your customer searches for, creates a mismatch. You rank for "interior design services"; they searched "how to make my living room feel bigger".
What Good Looks Like
Unique, descriptive title tags
Every page has a distinct title that names the topic, service, or location it covers.
Meta descriptions written for humans
Each description reads as a one-sentence pitch for clicking through - not a keyword dump.
Target keyword in H1
The primary search phrase appears naturally in your top heading, not buried in body copy.
Internal linking structure
Key pages are linked from multiple other pages so Google understands their importance.
Page speed under 3 seconds
Core web vitals pass - especially on mobile - so rankings aren't penalised.
The Fix
In Module 01 of the Living Website Workshop, we work through every item on this checklist together. Using Claude AI and the CRICKET Prompt System, you generate, review, and refine your seo & discoverability - then deploy it live on Netlify.
The Living Website Framework
01
SEO & Discoverability
02
User Experience
03
Conversion Rate (CRO)
04
Trust Signals
05
Messaging & Copy
06
Accessibility & Readability
07
Visual Content
08
Local SEO
09
AI & AEO Readiness
10
Competitive Differentiation
Take every dimension from your PersonaAudit report and build the Living Website your ideal customer has been waiting for - using AI tools, done with you, from zero to deployed.