Living Website Workshop · Module 02 of 10
They arrived. They scrolled.
Then they left.
The Problem
A confusing page layout costs you conversions silently. Visitors don't fill in a survey when they leave - they just close the tab. UX problems are the invisible leak in your sales funnel.
Example Audit Finding
Example finding
“Navigation structure is unclear and the page hierarchy makes it difficult for visitors to find what they need - causing silent drop-off before any conversion event.”
Common Failures
No clear visual hierarchy
Every element on the page fights for attention. When nothing is clearly the most important thing, visitors default to reading top to bottom - and bounce when the first paragraph doesn't hook them.
Navigation that confuses
Too many menu items, unclear labels, or buried key pages mean visitors can't find your services, pricing, or contact page without hunting. If they have to work for it, they don't.
No mobile optimisation
Over 60% of website visits happen on mobile. A layout that breaks below 768px, text that requires pinching, or CTA buttons too small to tap are silent conversion killers.
What Good Looks Like
Clear visual hierarchy
The most important action on each page is visually dominant; headlines > subheads > body is obvious at a glance.
Intuitive navigation
A first-time visitor can find services, pricing, and the contact page in under 10 seconds.
Mobile-first layout
The site renders cleanly at 375px; all tap targets are at least 44×44px.
Page speed optimised
Images are compressed, fonts load efficiently, no render-blocking scripts above the fold.
Scannable structure
Content uses short paragraphs, subheadings, and white space so it can be absorbed quickly.
The Fix
In Module 02 of the Living Website Workshop, we work through every item on this checklist together. Using Claude AI and the CRICKET Prompt System, you generate, review, and refine your user experience - then deploy it live on Netlify.
The Living Website Framework
01
SEO & Discoverability
02
User Experience
03
Conversion Rate (CRO)
04
Trust Signals
05
Messaging & Copy
06
Accessibility & Readability
07
Visual Content
08
Local SEO
09
AI & AEO Readiness
10
Competitive Differentiation
Take every dimension from your PersonaAudit report and build the Living Website your ideal customer has been waiting for - using AI tools, done with you, from zero to deployed.