Living Website Workshop · Module 07 of 10
Your visuals are present.
They're not doing any work.
The Problem
Images that don't reinforce your message are decoration. Great visual content shows evidence, builds trust, communicates quality, and connects emotionally - before a visitor reads a single word of your copy.
Example Audit Finding
Example finding
“Images on this page are generic stock photos that don't show real people, real work, or real outcomes. There is no visual evidence of quality or differentiation.”
Common Failures
Generic stock photography
Smiling strangers in stock photos signal "template website" to savvy buyers. Real photos of you, your work, and your process signal authenticity and build credibility before a word is read.
No visual proof of outcomes
Before/afters, finished work, client results, screenshots, and process photos are the most powerful trust-builders on a service or product page. Without them, you're asking for belief without evidence.
No video or dynamic content
A 60-second founder video outperforms 500 words of copy in almost every test. Video signals confidence, builds rapport, and answers the "can I trust this person?" question faster than text ever can.
What Good Looks Like
Authentic photography
At least 3 photos of real work, real people, or real outcomes - no generic stock images.
Visual outcome evidence
Before/after images, project photos, or client results visible on key service pages.
Video or moving content
At least one video (founder intro, testimonial, or process overview) on the homepage.
Image optimisation
All images compressed to under 200kb without visible quality loss; WebP format where possible.
Alt-text and captioning
All meaningful images have descriptive alt text; complex images have visible captions.
The Fix
In Module 07 of the Living Website Workshop, we work through every item on this checklist together. Using Claude AI and the CRICKET Prompt System, you generate, review, and refine your visual content - then deploy it live on Netlify.
The Living Website Framework
01
SEO & Discoverability
02
User Experience
03
Conversion Rate (CRO)
04
Trust Signals
05
Messaging & Copy
06
Accessibility & Readability
07
Visual Content
08
Local SEO
09
AI & AEO Readiness
10
Competitive Differentiation
Take every dimension from your PersonaAudit report and build the Living Website your ideal customer has been waiting for - using AI tools, done with you, from zero to deployed.