Living Website Workshop · Module 08 of 10
Someone in your city searched for exactly what you do.
Your Google listing sent them to your competitor.
The Problem
Local SEO is the difference between appearing in the Google Map Pack - the 3 business listings at the top of a local search - and being invisible on page 2. For location-based businesses, this is where clients are won or lost.
Example Audit Finding
Example finding
“No local schema markup is present on this page and NAP information (Name, Address, Phone) is inconsistent, reducing local search ranking signals significantly.”
Common Failures
No Google Business Profile
An unclaimed or incomplete Google Business Profile means you miss the Map Pack entirely - the top 3 local results that capture 44% of local search clicks. It's the highest-ROI local SEO action available.
NAP inconsistency
Your Name, Address, and Phone number must be identical everywhere: website, Google, Yelp, Facebook, directories. Even small differences (St. vs Street, suite vs #) signal unreliability to Google's local algorithm.
No local content signals
A website that never mentions your city, suburb, or service area gets outranked by competitors who do. One localised landing page per service area can triple local traffic.
What Good Looks Like
Complete Google Business Profile
Every field filled including services, description, hours, primary category, and 10+ photos.
NAP consistency across citations
Business name, address, phone, and website URL are identical on Google, Yelp, Facebook, and all directories.
LocalBusiness schema markup
Structured data on homepage and contact page signals your business type and location to Google.
Location-specific landing pages
At least one page targets your primary city or service area with natural local keyword usage.
Review generation strategy
A system for asking clients to leave Google reviews, with at least 10 reviews and a response to each.
The Fix
In Module 08 of the Living Website Workshop, we work through every item on this checklist together. Using Claude AI and the CRICKET Prompt System, you generate, review, and refine your local seo - then deploy it live on Netlify.
The Living Website Framework
01
SEO & Discoverability
02
User Experience
03
Conversion Rate (CRO)
04
Trust Signals
05
Messaging & Copy
06
Accessibility & Readability
07
Visual Content
08
Local SEO
09
AI & AEO Readiness
10
Competitive Differentiation
Take every dimension from your PersonaAudit report and build the Living Website your ideal customer has been waiting for - using AI tools, done with you, from zero to deployed.