Our story
Most websites are built from the inside out. Companies design pages around what they want to say — their features, their story, their offer — rather than what their customer needs to hear to feel confident, trust the brand, and take action.
The result? Pages that look polished but don't convert. Copy that sounds great internally but lands flat with real buyers. Layouts that make sense to the team but confuse the customer who just landed from Google, AI, an ad or a referral.
Persona Audit flips that.
You tell us who your ideal customer is — or let our AI persona builder generate one based on a few simple inputs. Then we run a 10-dimension AI audit of any URL through the lens of that specific person.
You get traffic-light ratings across SEO, UX, messaging, conversion rate, trust signals, accessibility, visual content, local SEO, and AI & AEO readiness — plus specific findings and ranked recommendations you can act on today. The whole thing takes under 60 seconds.
It's not a generic SEO checker. It's a customer-lens audit.
Persona Audit was created by Nyssa Cromwell — a former Java software developer who spent 10+ years in enterprise software before crossing over into digital marketing and conversion strategy.
That's not a common background, and it matters here. Nyssa understands both how a website is built and why it doesn't convert — which is exactly the lens a website audit tool needs.
As Interim Chief Revenue Officer at G2V, Nyssa architected and built the demand generation engine that attracted FAANG companies, Ivy League research labs, and agencies like NASA to a B2B scientific hardware company in Edmonton, Alberta — driving millions in revenue from organic content, SEO, and conversion-optimised web presence across 40+ countries.
“Nyssa is the best digital marketer I've ever had the pleasure of working with — bar none. Her work ethic and insatiable curiosity are inspiring, and her collegial competitive spirit helped me push myself in an attempt to keep up. She was way ahead of the content generation curve, resulting in the creation of the world's #1 rated websites for understanding solar simulation and growing plants with LEDs.”— Carl Lorimer, Aviation & Technology Executive
“I have and continue to be impressed with Nyssa's ability to transform a lean budget into sales leads and tangible results. I have often told her I am happy to invest money into her marketing engine as it generates results.”— Brendan Hance, Founder at 4th Street Capital
Persona Audit was built at the Sabrina & Marcin Hackathon in March 2026 — to give any business owner, marketer, or agency access to the same customer-lens diagnostic that Nyssa has used professionally for over a decade.
Connect with Nyssa on LinkedIn →
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